AI software pricing is becoming a harder conversation.
Enterprise buyers are no longer treating AI add-ons as automatic budget expansions. They want to know how usage is measured, where costs can spike, and whether the productivity gain is real enough to justify the premium.
Cost Controls Matter
Admin controls, usage caps, and clear reporting are becoming product requirements. Without them, buyers may slow adoption even when the feature itself is useful.
Vendor Pressure
Vendors need to balance margin, model costs, and customer trust. Pricing that feels unpredictable will become a drag on expansion.